As a great lover of jeans and always looking for the 'perfect pair' and never quite finding them, Sally Allen-Gerard spent a couple of years researching fabrics and technologies to fulfil an ambition to come up with jeans that really enhance a woman's shape. After refining two different processes/technologies, Sally established Glamour2Go, the company behind the Wizard Jeans brand.

Sally says "We were keen to develop a technology which would help women feel comfortable in their own skins by increasing their confidence and lifting their self esteem. It doesn't matter how old you are - we all want to look better, slimmer and younger."

To this end Sally came up with two very successful 'Wizard' (c) technologies and launched them with a range of Glamour 24/7 Wizard Jeans.

"Our 'initial' range features two styles and two technologies", continues Sally - "the first one is a full rise, straight leg jean which gives maximum comfort, lift and control ensuring a flattering silhouette with concealed Wizard(c) technology - the second is a mid-rise, straight leg retro-fit jean, which have been cut in a way to enhance the natural curves that every woman has. The Wizard(c) design technology enhances the fit, holds you in and lifts you in all the right places and makes you feel and look younger in an instant."

Wizard Jeans has now added two new styles; the full-rise boot cut for ladies with the special concealed Wizard (c) technology and a special fashion jean for men in very high quality denim.

Sally adds 'We were delighted to sponsor the 'Wizard Jeans Rear of the Year 2010' competition in its 28th year, and the winners Fiona Bruce and Ricky Whittle showed off two great examples of a perfect rear! Our unique 'wizard' style and contouring technology is designed to make any man or woman look and feel like a winner at all times'.

All ladies Wizard Jeans also come in their own matching denim drawstring tote bag with its own special branded pocket - making them easy to take anywhere offering comfortable, sophisticated fashion in a flash.

YOUR GENES WILL LOOK SLIMMER IN WIZARD JEANS
THE ULTIMATE NIP & TUCK JEAN - THEY'RE MAGIC!

SALLY ALLEN-GERARD – Founder & Managing Director, Glamour 2 Go Limited

Sally’s background includes a wealth of experience in the areas of marketing, sponsorship, publicity and international event origination and management for blue chip organizations and an enviable contact list in entertainment, sport, leisure, politics and showbiz.

Following a number of years in banking and three years in Barbados running her own boat and leisure business, in 1983 Sally moved back to the UK and to Lord’s Cricket Ground to become Financial Controller for the National Cricket Association – and incidentally the first ever female executive in cricket!

Throughout the following four years, Sally also pursued marketing and sponsorship activities on behalf of the NCA, and during which time met Roy Mantle with whom she subsequently formed Allen Mantle International (AMI) a sports sponsorship, marketing and PR agency.

In 1992, after five years with AMI, Sally formed Compass PR & Marketing which was set-up to provide a broader service to clients including creating marketing and communication initiatives for brands and services through sports, the arts, leisure, education and charity.

From 1997 Sally has worked as an independent consultant through her agency USP Ltd, offering specialist skills to blue chip companies, the media, political and trade organizations, charities, sports governing bodies and the entertainment industry.

In October 2009, Sally was responsible for bringing President Bill Clinton, 42nd President of USA and Founder of the William J Clinton Foundation, to London to speak at a charity event. Hosted by Sir David Frost OBE, in aid of The Lady Taverners, this event raised a considerable amount of money to help give young people, particularly those with special needs, a sporting chance. Clients have included: Guinness, NatWest Bank, Mitsubishi Motors, MCC, HarperCollins, Mirror Group Newspapers, Sir John Mills CBE, Francois Pienaar, Sandals Caribbean Resorts, Buxton Water, The Football Association, The Football League, Highland Spring, Daewoo Cars, Laurent Perrier Champagne, Wines From Spain, Texaco, Hertz, Imperial Tobacco and various charities including Children in Crisis, which she helped initiate and launched for The Duchess of York, and The Lord’s Taverners. See www.usp-uk.com for brief case studies.

Sally is the Founder and Managing Director of ladies fashion brand, Glamour 2 Go Ltd, a Fellow of The Royal Geographical Society and a Fellow of The Royal Society for The Arts.